Client: Good Citizens

Product: Glasses and/or Sunglasses

Target Audience: Young Adults, aged 16-24, who care about the environment but don’t want to compromise personal style in order to do so.  

Headline: 100% Trash

Subhead: Protect your eyes and the planet with eco-friendly eyewear, made from 100% recycled plastic.

Tagline: Untrash the planet

Mandatories: Logo, product shot and website goodcitizens.com.au

Optional: you can write body copy if you want to and if it helps support your idea.

Showcase the one advertisment in 4 differnt design principles and resize one of them to fit in 3 different posting layouts (instagram news feed, desktop modualr half-page and twitter promoted image ad)