This typography focused campaign was for the brand ‘Cuddly’ for their fabric conditioner.

The brief was to create three exercutions, each playing with the word “softest”

Headline: Get the sofest towels, tees and truncks for your family

Tagline: Clean, caring, comfort

Requirements:

-Must include cuddly logo

-Must have primary focus on word “softest”

-Each execution must showcase either functional typography, functional and expressive typography and expressive typography with different degrees of text manipulation.