Brand: Spotify

Future Lions, Cannes Lions Brief: How can Spotify spread positivity by using technology to bring listeners closer to the creators and communities they love?

Audience: Global Spotify Listeners.

The Challenge: Today, more listeners than ever (602 million and counting) can discover and enjoy over 100 million music tracks, 5 million podcasts titles, and 350,000 audiobooks on our platform. But the relationship we have with our listeners is about more than providing entertainment. Our research indicates that most of our Gen Z and Millennial listeners view audio as a mental health resource. The moods of listeners are enhanced when they listen to Spotify, which helps them feel seen and face the challenges of daily life - even when they're streaming sad songs. Additionally, the majority of Gen Z listeners say that podcasts help connect them to their communities and culture better than any other form of media. In an increasingly more chaotic and divided world, Spotify is a companion that helps our global listeners keep calm and carry on. We want you to help us bring the positive, connecting power of our platform to more listeners across the globe.

 Our idea: Spotify Check-in, a discrete way to check up on friends’ mental health. Spotify Check-in uses AI to detect if a user has been listening to sad music for a prolonged period, alerting their closest friends, prompting them to check-in if they are ok.

Project responsibilities: Concept development, video creator and art director

Team members: Aliya Spatafore & Emily Krum